Buy Facebook Fans - Facebook is a very popular site which is obvious to most people unless you’ve been living in a cave for the past few years. But I’m going to go against the popular rhetoric and say that for most professional businesses, unless you’re in the entertainment industry, a celebrity, a musician, actor that Facebook isn’t necessarily the best choice for marketing with your business.
The problem is that Facebook is how you approach Facebook. If you’re going to advertise on Facebook (Facebook ads) you should know that it’s not as easy as just creating an ad and then hitting the send button. Facebook has very strict policies when it comes to the type of ads they want displayed. I will also tell you that you can get a boatload of traffic if you get your ads approved. The demographic targeting is great where you can target people who have a similar interest and promote your ads directly to that audience.
Many business owners don’t have the time and patience to figure out how to successfully market their business on Facebook which is the key problem. Facebook changes the platform and changes things around on a regular basis. You can create a business Facebook fan page but don’t expect to get lots of friends and likes right away. There are some people who will just like your page just because they like the topic. What I would say to most people (small business owners) is to focus on using Facebook but don’t put all your eggs in one basket unless you’re a professional marketer and that’s what you do for a living.
For us marketers we can spend the time figuring out the new ways to market on Facebook, but for busy business owners this may not be the best thing for you to do, don’t waste your time if you’re not going to do it right. I would highly suggest that most professional business owner’s use LinkedIn, this site is very beneficial and in my opinion more valuable than Facebook. Yes I know what you’re going to say, Facebook has more users, well so what. The connections and business opportunities from LinkedIn alone can make it more than worth your while. LinkedIn is used by middle to upper class people; these are people with money, why would you focus your efforts on a platform that doesn’t allow you to reach the most affluent people possible?
This article isn’t to say that Facebook marketing is crap, but I’m tired of seeing all these people telling you how easy it is, it takes work on Facebook. I run more than a dozen Facebook Fan Pages and it takes daily updating, daily work before you start to see some results. I’m talking about 30 days or more before and if you’re Facebook Fan Page would gain any traction. You also have to know how to update your Facebook account. I see many people get this wrong on Facebook. Ultimately Facebook is for friends, dating, and it can be for business if you are very targeted and specific in your methods to market on there. If you don’t have time to spend on the Facebook learning curve, you as a busy business owner entrepreneur should jump on LinkedIn. Good luck!